Countless Product leaders wrote about the difference between outputs vs. outcomes.

Output is swallowing the pill.

Outcome is relieving the pain of the headache.

Pursuing outcomes is linked to empowered Product teams, where outputs goals are related to feature teams. However, being accountable for outcomes is an extremely hard job. Is it worth it? Yes. Is it for everybody? No. I’ve seen many people supporting the empowered teams’ idealism, just because sounds cool (who doesn’t want to be called ’empowered’), but not willing to put effort. It is a job as exciting as complex. 


If you were Neo, in front of Morpheus offering you to choose between the red and blue pill, stating: “You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” Or in other words…


Take the blue pill, and stay in your easy-going comfort of outputs.

Take the red pill, and own outcomes to work on something meaningful.

Which pill would you choose? 

Feeling better?

Share the prescription!