'Our principle is to make delightful products'

Now we are ahead of competition that want to create shitty products...

Many times, probably too many, we have a goal, or strategic initiative, or a principle, called ‘to make our products delightful’, or ‘more delightful’.


This adds no value at all, it is just fluffy content. It is not driving anything nor focus anywhere nor helping to make decisions. And I can guarantee you that no company has ‘to make disappointing, horrible and ugly products’ hanged on their office walls.  Please, if you find it, send a pic!


This pill has been inspired by ‘The Product Decision Stack’ by Martin Eriksson.  Very cool content, check it out! 

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