'If you are using your PMs to just write stories, you are only getting half of their value'

We want and need to be empowered

Inspired by the famous quote of Marty Cagan, ‘If you’re just using your engineers to code, you’re only getting about half their value’.


If your company wants delivery, delivery, and only delivery, better to outsource the function. It will be cheaper and more efficient. 

Even if it seems evident for modern Product teams, it is not for the vast majority, including legacy product teams (aka delivery teams). The best tech companies already understood this, but it will take a little bit longer for the rest of the business world. Keep educating and showing where Product is bringing the most value! 


We are not just delivery teams anymore, we are empowered Product teams.

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