Which came first, the chicken or the egg? This metaphor is used heavily in business conversations, specifically when decisions have to be made.
It’s a real dilemma: What should you consider the cause and what should you consider the effect? And most importantly, why?
Let’s start with the only absolute truth: We have no idea what should come first.
At the end of the day, all of them are bets. You are risking money against a prediction of an unpredictable event. Isn’t it?
I want to ask another question: Does it matter what comes first? We are asking the wrong question.
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