I believe we did a good job moving Product goals from outputs to outcomes. We understood launching is not the end but the beginning. Launching is not equal to success.
Yet, the question that has been stuck in my head is ‘what does proceed outcomes’? This is my thinking:
You might achieve outcomes that don’t translate to tangible business impact, or in other words, you are focusing on the wrong outcomes.
As a Product leader, your work doesn’t end in the outcomes layer. We need to analyse these correlations and adjust strategy. This intersection is key and frequently forgotten.
Don’t stop in outcomes, keep deepening.
Share the prescription!