'Data not found'

If you don't have data, go and f***ing create it!

Bucket of cold water here, Product ppl.


How many conversations are you having without any data backing argumentation? I already know the answer: too many. 


Macros are good to understand market sizes. Some public data is actually useful, but don’t forget that everybody can access to it. You have all answers because you are able to find the GDP of Brazil? Not really. 


Here I’m talking about specifics. It’s prototyping, experimenting, testing stuff, even talking about it with real people. You are creating unique highly valuable dataIt’s like getting ‘insider data’, which is basically the goal of discovery! 


And, what does Product & Design teams imperative, as we have the know-how to create f***ing meaningful insights.

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